That’s a challenge no branding expert can refuse, so it’s no surprise the organization went on a quest for new logos and an update to its iconic Firefox brand. With products like its password manager Lockwise, private file-sharing service Send and security tools like Firefox Monitor, Mozilla has greatly expanded the brand. While others can speak only to settings, we ground everything in our ethos.Mozilla’s Firefox is getting a new logo that is meant to reflect that the brand now stands for more than a browser. Now we're giving voice to our point of view. Our products prove that we are driven by strong convictions. We make transparency and a global perspective integral to our brand, speaking many languages and striving to reflect all vantage points. Start conversations, Partner, collaborate, educate and inform. We want what's best for the internet and for the world. We disrupt the status quo because it's the right thing to do.
It's a radical act to serve others before ourselves.
It's a radical act to be optimistic about the future of the internet.
With the rebranding, Mozilla took the opportunity to present the four pillars its new brand identity is based on. The Firefox browser icon has gotten a redesign, too, and Mozilla is rolling out a new typeface as well. So, the Firefox browser itself will retain the fox logo. The Firefox brand has expanded to include components like Firefox Send, Firefox Monitor, Firefox Lockwise, and of course, the Firefox web browser.Īs Mozilla has indicated in the past, it wants to better distinguish its bevy of products. Now, it seems Mozilla has settled on a new iteration of the latter, as the company debuts its new logo.Īrdent Firefox users may be affronted at the removal of the longstanding fox, but fret not this new logo will serve as a parent brand to identify the family of Firefox products.
If you recall, Mozilla offered two designs: one that was more of a geometric fox head, and the other being more of a circular flame. By introducing a subscription, Mozilla would be diversifying its revenue stream, becoming less reliant on search companies.Īlmost a year ago, Mozilla announced it was evolving the Firefox brand, and subsequently sought feedback from users on fresh logo designs. The company is also looking down the road and will begin to offer some sort of premium subscription later in the year. The big picture: Mozilla's new logo and branding for its Firefox family of products highlight that Mozilla is evolving beyond the web browser, and is looking to carve out a unique identity.
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